What we would tell you over a coffee, written down. Local search, Google reviews, AI assistants, websites and apps, in plain English and without the jargon.
Written for owners, not for search engines. Nothing here is gated and nothing asks for your email first.
· 5 min read
The three businesses Google puts in a box at the top of a local search are chosen on a different set of rules than the ten blue links underneath them. Most owners work on the wrong one.
Read it· 4 min read
Most businesses ask for reviews at the wrong moment, in the wrong words, or in a way that puts their listing at risk. None of that is necessary.
Read it· 4 min read
People ask an assistant who to call and get back three names. Nobody has told most business owners that this is happening, or that it is measurable.
Read it· 4 min read
Most small business websites are treated as finished on launch day and never touched again. The three months after launch decide whether it was worth building.
Read it· 4 min read
Site speed gets treated as a technical vanity metric. It is not. It is the number of people who leave before they have seen anything.
Read it· 4 min read
An agency that builds apps saying most businesses should not build one is unusual. It also happens to be true, and the test for whether you are the exception is simple.
Read itEverything in these guides, run and measured every month, for businesses in Lexington and well beyond it.